Content is key for your SEO strategy, without content, there is no strategy, but there’s a catch. Your content needs to be developed and optimised to reach the highest potential.
It’s easy to write content for your page and never touching it again. We ensure that this isn’t the case. Along with Keyword Research & Analytics we can keep your website up to date and optimised for the best keywords for your services.
Content is the most important factor of the website. What is the design without the content? Your website could look fantastic, but if your content is boring and doesn't explain to your customers what you do within the first sentence, then you're not going to reap the benefits.
Working hand in hand with keyword research, your content should reflect your services. Once you have chosen your keywords you want to focus on, you will go on to incorporate these into your content.
As they say, if you can explain something in two sentences or less, this shows you understand what you're talking about, enforce this in your content updates.
Here at What If, we'll work with you to ensure your content is kept consistently fresh and updated, to help you achieve optimal SEO results.
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Whilst you can easily just choose some keywords that fit your brand, this doesn’t always work best. Looking at the bigger picture, we’ll take this task off your hands by doing the research for you in order to find what your audience is looking for. With this information, we can easily optimise your content.
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Along with Monthly Reporting, we’ll be sure to show you the insights and break down of what your customers are doing. Including how they’re getting to your website and what pages they’re visiting. Let us do the hard part, and you’ll see the results.
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Keeping you updated with changes we’ve made, as long as research results and analytics, are vital for improvement.
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